The proliferation of debates surrounding the sexualisation of childhood in the late 20th and early 21st century has led to the commission of a range of investigations into the role of sex and consumer culture in the lives of children and young people. This paper sets out to analyse the dominant...

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...