bias when estimation does not consider product differentiation. …

a differentiation and innovation strategy are followed simultaneously. …

differentiation strategy has a positive effect on firm's performance. SMEs that use the differentiation strategy achieve better … customers, which influences the performance of a firm. The empirical study confirmed that firms using the differentiation … the differentiation strategy was found in cases when the firm cooperates with new customers with whom it has not …

show that this equilibrium can be ruled out by introducing any horizontal differentiation, and that if in equilibrium each …

normalization and differentiation in corporate branding. The mainstream response within the corporate marketing literature to … would lead managers to strive for the singular identity that represents the ideal compromise between differentiation and … normalization and differentiation must be managed within each of these contexts, and that the brand positioning may therefore vary …

firm to differentiate, and that this effectmay be moderated both by innovation, which also drives firm differentiation, and … performance most strongly affects performancein low-innovation firms and in industries with little differentiation. …

supply and demand. This is especially true in sectors with asuch high level of competition and product differentiation as the …

This investigation into small-to-medium sized wine businesses empirically tests linkages among differentiation … strategies and financial performance over time. Using a two-by-two model, we examine the impact of differentiation strategies on … to cluster the sample firms into a two-by-two differentiation strategy model. Those wineries sourcing over 50% estate …