According to Cisco's VNI forecast, "consumer Internet video traffic will be 85 percent of all consumer Internet traffic in 2020, up from 76 percent in 2015," and the majority of this traffic will be entertainment-oriented video. Many might view this as the (near) realization of the promised...

Zero rating and sponsored data have recently been introduced as new tariff options in mobile telecommunications markets. Both practices exempt data traffic of specific Internet services from an Internet user's download limit and thus allow for unlimited consumption of the respective content....