Introduction : the reinvention -- The setting : corporate renewal in a tight business culture -- The background : Japan …'s economic rise-stability through lifetime employment -- The core concept : aggregate niche strategy -- The impact : Japan's role … -- Japan going forward : reinventing for the digital economy. …

Untemehmensstrategien und -struktur' (Winand); 'Auswirkungen von IT-Technologien auf die Unternehmens- und Industrieorganisation in Japan … organisation offirms and industries in Japan' (Hemmert). …

: DANISH BUSINESS IN JAPAN -- Global Challenges in Communication -- Danish Business in Japan -- Five Danish Companies … - Consumer Products -- Images of Denmark in Japan -- The Potential of the Japanese Market -- Cultural Challenges and Levels of … Change -- BO BENDIXEN AND JAPANESE 'CUTE' CULTURE -- The Upstart in Japan - Background -- Setup in Japan and Market Entry …