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As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the...
Persistent link: https://www.econbiz.de/10012673759
Objectives: To determine (i) the extent to which recommended lifestyle healthy behaviors are adopted and the existence … of positive attitudes to health; (ii) the relative influence of socio-demographic variables on multiple healthy lifestyle … behaviors and positive attitudes to health; (iii) the association between healthy lifestyle behaviors and positive attitudes to …
Persistent link: https://www.econbiz.de/10014211555
socio-demographic information, measure of the food-related lifestyle scale and self-reported weights and heights. Body Mass …
Persistent link: https://www.econbiz.de/10014197213
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European shopping-related lifestyle?: investigating the interaction between national culture and shopping-culture / Pirjo …
Persistent link: https://www.econbiz.de/10011727643
"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher
Persistent link: https://www.econbiz.de/10009711362
The EU has had a significant impact on the regulation of private relationships between traders and consumers, but this has been without differentiating between those situations which involve a cross-border element, and those which are purely domestic. This paper queries whether this ‘one size...
Persistent link: https://www.econbiz.de/10013295767
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