To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic … the top brands for cheddar, shredded, and sliced cheese in four U.S. regions. We find that households have strong brand … and consumers are more likely to switch into them. Brand inertia is relatively larger in cheddar and sliced cheese …

We study a consumer boycott on cottage cheese that was organized in Israel on Facebook in the summer of 2011 following …