Block, Jörn; Kohn, Karsten; Miller, Danny; Ullrich, Katrin - Institute for the Study of Labor (IZA) - 2014
Many start-ups chose to compete with incumbent firms using one of two generic strategies: cost leadership or differentiation. Our study demonstrates how this choice depends on whether the startup was founded out of necessity. Our results, based on a representative data set of 4,568 German...
