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This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally...
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From a business standpoint, this book examines the limits to globalization, since companies are neither as … international nor as open as commonly presented. Scholars of globalization have mainly concentrated on describing the global reach … Limits to Globalization examines this neglected side of globalization. The limits are explored through four major themes …
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