Identification of the order in which households acquire financial services has important implications for market seg­mentation and cross-selling strategies. This study illustrates a procedure by which financial institutions, based on internal records can estimate the likelihood that a customer...

A new breed of digital e-commerce platforms has emerged, challenging the dominance of e-commerce giants like Alibaba and Amazon. Social e-commerce platforms – led by Shopify, BigCommerce, PinDuoDuo, and SEA Ltd. – have managed to gain a global foothold by introducing an improved business...