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, Stadtmarketing, Public-Private Partnership und "Festivalisierung" sind einige Beispiele, wie immer mehr Gemeinden auf den wachsenden … Olympischen Spielen in Sydney vorgestellt. …
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Tourism has been considered as an instrument for urban and regional "development" policies for many countries, especially for cities/urban areas. Cities are themselves among the important destinations. They offer many touristic attractions together and tourism facilities become a more important...
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The relatively short social and economic history of the urban Gulf has undergone radical evolutions over recent years. Cities in the Gulf have advanced on investing in holistic urban planning and branding strategies. The majority of these investments were not merely intent on supplying various...
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The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...
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Die Buchungsplattform Airbnb ist zu einem relevanten Buchungskanal im Tourismus weltweit geworden. Mit Blick auf die vielfältigen sozio-ökonomischen Auswirkungen der Plattform ist die Kenntnis über die räumliche Lage des Airbnb-Angebots von hoher Bedeutung. Für Deutschland gibt es bisher...
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