"This book adds to the knowledge in the field of religious tourism by providing readers with information on the international perspectives as well as the most current religious tourism practices used in both developed and developing countries. It also raises the level of awareness on the main...

"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--

"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--

Small-to-medium sized enterprises (SMEs) have struggled with whether to introduce various information technologies (IT) due to costs and risks. As a result, many have sought to reduce the cost risks of introducing IT by underutilizing such information. The benefits, costs, and risks of IT are...