Recent advances in information technology make it possible for decision makers to track information in real time and obtain frequent feedback on their decisions. From a normative sense, an increase in the frequency of feedback and the ability to make changes should lead to enhanced performance...

User-generated content is increasingly created through the collaborative efforts of multiple individuals. In this article, we argue that the value of collaborative user-generated content is a function both of the direct efforts of its contributors and its embeddedness in the content-contributor...

In addition to helping consumers make better decisions, the use of electronic recommendation agents provides a way for marketers to gather information and assess the quality of consumer decisions. The use and type of agent employed determines the types of measures of decision quality that can be...

Marketing managers and consumers who use the web as a source of information often use input from strangers to make decisions or gain knowledge. The authors propose that in such contexts the information provider's current and past behaviors, relative to those of other information providers,...

A large number of visualization tools have been created to help decision makers understand increasingly rich databases of product, customer, sales force, and other types of marketing information. This article presents a framework for thinking about how visual representations are likely to affect...

Although marketing managers and customers often seek information to make decisions or gain knowledge, we know little about what affects individual judgments of the value of received information. We argue that, in settings where information comes from multiple information providers with whom the...

User-generated content is increasingly created through the collaborative efforts of multiple individuals. In this paper, we argue that the value of collaborative user-generated content is a function both of the direct efforts of its contributors and of its embeddedness in the...

In 3 experiments, we show that price-matching guarantees affect the process through which consumers translate price information into subjective judgments. In Experiment 1, we find that price-matching guarantees appear to change the standard used in price evaluation by raising consumers'...

Many retailers offer a price-matching guarantee that promises to pay consumers the difference if they find a lower price elsewhere. This article proposes that the effectiveness of a price-matching guarantee as a signal of low store prices depends on individuals' beliefs about the degree to which...