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Marketing
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HD28 .M4143 no.88-
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Urban, Glen L.
48
Madnick, Stuart E.
46
Orlin, James B.
46
Hauser, John R.
38
Cusumano, Michael A.
31
Roberts, Edward Baer.
31
Bitran, Gabriel R.
30
Madnick, Stuart
27
Hippel, Eric von.
25
Pindyck, Robert S.
25
Rockart, John F.
24
Malone, Thomas W.
23
Schein, Edgar H.
23
Freund, Robert Michael.
22
Kochan, Thomas A.
22
Schmalensee, Richard.
21
Bertsimas, Dimitris
20
Sterman, John.
20
Fine, Charles H.
19
McKersie, Robert B.
19
Ahuja, Ravindra K.
18
Ross, Jeanne W.
18
Siegel, Michael
18
Stoker, Thomas M.
18
Graves, Stephen C.
17
Gupta, Amar
17
Lessard, Donald R.
16
Bailyn, Lotte.
15
Bertsimas, Dimitris.
15
Brynjolfsson, Erik.
15
Little, John D. C.
15
Orlikowski, Wanda J.
15
Yates, JoAnne
15
Siegel, Michael D.
14
Allen, Thomas J. (Thomas John)
13
Berndt, Ernst R.
13
Utterback, James M.
12
Allen, Thomas J. 1931-
11
Ancona, Deborah G. (Deborah Gladstein).
11
Merton, Robert C.
11
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The effect of past experience and attitudes upon taste evaluations of squid chowders
Urban, Glen L.
;
Neslin, Scott A.
;
Tse, Linnet Ruth.
-
Sloan School of Management, Massachusetts Institute of …
-
1977
Persistent link: https://www.econbiz.de/10005035427
Saved in:
2
New product modeling : a 30 year retrospective and future challenges
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1996
Cover title. "Prepared for the 1996 Converse Award Symposium"--P. 1.
Persistent link: https://www.econbiz.de/10005035497
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3
Time flies when you're having fun : how consumers allocate their time when evaluating products
Hauser, John R.
;
Urban, Glen L.
;
Weinberg, Bruce D.
-
Sloan School of Management, Massachusetts Institute of …
-
1992
Persistent link: https://www.econbiz.de/10005458539
Saved in:
4
PERCEPTOR: a model for product design
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1973
Persistent link: https://www.econbiz.de/10005458596
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5
Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model
Hauser, John R.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1982
Persistent link: https://www.econbiz.de/10005458608
Saved in:
6
Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods
Urban, Glen L.
;
Kalyanaram, Gurumurthy.
-
Sloan School of Management, Massachusetts Institute of …
-
1990
Includes bibliographical references (p. 26-28).
Persistent link: https://www.econbiz.de/10005458610
Saved in:
7
The design and marketing of new educational programs
Urban, Glen L.
;
Neslin, Scott A.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005749101
Saved in:
8
Pre-test market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005749150
Saved in:
9
Validation and lessons from the field : applications of information acceleration
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1995
Persistent link: https://www.econbiz.de/10005750519
Saved in:
10
A normative methodology for modeling consumer response to innovation
Hauser, John R.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005750654
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