Recent marketing and psychological studies have shown that more choice does not always benefit consumers. This excessive-choice effect (ECE) is examined empirically using food items in four experiments. The first experiment investigates whether people would voluntarily reduce their choice-set...

We compare the ability of three preference elicitation methods (hypothetical choices, nonhypothetical choices, and nonhypothetical rankings) and three discrete-choice econometric models (the multinomial logit [MNL], the independent availability logit [IAL], and the random parameter logit [RPL])...

Both bodies of the U.S. Congress have recently considered legislation to restrict use of antibiotics in livestock feed. Although several studies have addressed the costs of such restrictions, little is known about consumer demand. This study estimates consumers' willingness to pay for pork...

There has been considerable debate regarding which probability distribution best represents crop yields. This study ranks six yield densities based on their out-of-sample forecasting performance. The forecasting ability for each density was ranked according to its likelihood function value when...

In this article, we investigate the effect of several commonly used experimental designs on willingness-to-pay in a Monte Carlo environment where true utility parameters are known. All experimental designs considered in this study generated unbiased valuation estimates. However, random designs...

Employers of agricultural undergraduates are presented with hypothetical job candidates with different attributes and salaries, and are asked which candidate, if any, they would hire. The employer choices are then used to estimate the additional salary they will pay for undergraduates with...

The impact of new manure management regulations depends on the willingness of crop producers to accept manure. A contingent valuation analysis of crop producers was used to estimate the willingness of crop producers to accept or pay for manure. Results indicate that producers will pay a positive...

Economists typically assume that more choice is better, and consumers are more likely to purchase from a larger choice set. However, marketing and psychological studies show this is not always the case. This paper reports results from experiments designed to further investigate the so-called...