This document was authored by the key note presenter of the "Opportunities for the Majority in the Caribbean", IDB Seminar, Jamaica, 2007. The presentation revolves around the concept of "the base of the pyramid" to build a business strategy to target low income sectors.

This document was authored by the key note presenter of the "Opportunities for the Majority in the Caribbean", IDB Seminar, Jamaica, 2007. The presentation revolves around the concept of "the base of the pyramid" to build a business strategy to target low income sectors.

Arguments can be made on both sides of the question of whether a stringent, global corporate environmental standard represents a competitive asset or liability for multinational enterprises (MNEs) investing in emerging and developing markets. This paper seeks to answer this question by analyzing...