The articles in this two-part e-book disseminate findings that provide insights into how the (e-)retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are...

"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading...

This thesis presents the product of the research into the comparative marketing strategies of competing American, British and Japanese companies in the UK market. These companies were drawn from the audio/hi-fl, ball bearing, machine tools, microwave ovens and photocopier industries. A. The aims...

Mozambique, like many African countries, is already highly susceptible to climate variability and extreme weather events. Climate change threatens to heighten this vulnerability. In order to evaluate potential impacts and adaptation options for Mozambique, we develop an integrated modelling...

Purpose – Mobile social media (MSM), an interaction, exchange of information and creation of user-generated content, mediated by mobile devices, is becoming the locomotive that drives forward evolution of the online world. Fewer academic studies have touched upon the MSM subject, with all the...