Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Theory and Propositions for Uncertainty Avoidance and Consumption Behavior -- Chapter 4. Theory and Propositions for Rituals and Consumption Behavior -- Chapter 5. Theory and Propositions for External Threats and Consumption...

It is still a big challenge to realize the bottom-up design and fabrication of high-efficient photocatalyst. Herein, MoSe2-WSe2@Sv-ZnIn2S4 (MoSe2-WSe2@Sv-ZIS) Z-scheme photocatalyst with chemical bond bridged wedge-type heterointerface is designed and synthesized based on a bottom-up strategy...

This study empirically examines several key issues concerned with assessing customer satisfaction in the context of higher education. Data were obtained from 1475 students, with various characteristics, who were enrolled at four large universities. The results indicate that dissatisfied and...

Provides insight into the planning abilities of smallretailers faced with an uncertain environment. When faced with such anenvironment, retailers must adopt strategies designed to maximize theirprofits. A conceptual model linking uncertainty with firm performance andpromotion budget allocation...

1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang -- 2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang -- 3. Two perspectives of international marketing : standardization...