Out from an academic-practice collaboration, our study aims at a synergistic transition of strategy between channels to create a unified brand experience for customers. Analyzing a surveyed sample of 220 customers gained from the company collaborator’s CRM database, we seek to bridge the gap...

We distinguish between horizontal and vertical joint ventures, and find correspondingly different valuation effects. Horizontal joint ventures create synergistic gains that are shared by the partners. In contrast, vertical joint ventures generate gains only for suppliers. This is similar to the...

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...