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To Zap or Not to Zap: A Study...
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Consumer behaviour
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Chattopadhyay, Amitava
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CAM : a spreading activation network model of subcategory construction
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2006
Persistent link: https://www.econbiz.de/10003406609
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On the perceived value of money : the reference dependence of currency numerosity effects
Wertenbroch, Klaus
(
contributor
);
Soman, Dilip
(
contributor
)
-
2006
-
rev.
Persistent link: https://www.econbiz.de/10003379132
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3
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
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4
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
5
CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565217
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6
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
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7
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
;
Batra, Rajeev
-
2012
Persistent link: https://www.econbiz.de/10009565937
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8
Going with your "gut feeling" : the importance and functional significance of affective cues in consumer judgement and choice
Darke, Peter R.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715931
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9
Currency numerosity effects on the perceived value of transactions
Soman, Dilip
(
contributor
);
Wertenbroch, Klaus
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719515
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10
Consumer control and empowerment : a primer
Carmon, Ziv
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715824
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