After highlighting that the deterioration of product quality on the shelves is a key particularity of FFV departments, the authors identify department upkeep and shrinkage control as key intermediate variables impacting the performance of FFV departments and show how these two parameters can be...

L’impact du marketing du rayon fruits et légumes sur les ventes et les spécificités de ce marketing sont peu étudiés. En utilisant la méthode des cas, nous proposons une nouvelle analyse des déterminants de la performance de ce rayon. Nous montrons l’importance de la tenue du rayon et...

La 4e de couverture indique : "À la différence du commerce BtoC, qui donne lieu depuis quarante ans à de très nombreux travaux, le commerce de gros (encore dénommé commerce inter-entreprises ou intermédiation BtoB) n'a pas vraiment retenu l'attention du milieu académique, posant la...

Variations autour du transport et de la logistique -- La mesure des coûts du transport routier de marchandises par le Comité National Routier -- Coût du transport et coût logistique -- Spécificités et démarches d'optimisation -- Du coût de transport au coût du SCM en passant par le...

While numerous new distribution channels have emerged in recent years, the challenge for today's large retailers is to develop effective omni-channel strategies. This paper, based on an analysis of 26 large retailers, explores the omni-channel strategies being followed by French retail brands....

During acute humanitarian crises, the emergency is to take action in order to save as many lives as possible by setting up several human and material means very rapidly. Once the pressing emergency is over, the questions of reconstruction and rehabilitation arise, and more broadly, that of...

Most countries in the world have been strongly affected since March 2020 by the COVID-19 pandemic. In order to face the health crisis and reduce the spread of the virus, they have chosen a lockdown strategy, which is progressively ending in Spring 2020. The lockdown exit is likely to lead to...

The relationships between large retailers and manufacturers are often perceived as conflicting, as part of a fierce struggle to get a share of value added. To extend its market power, the retailer develops a short-term vision of exchange, with no will of long-term commitment. However, the...