"We are delighted to offer this twelfth edition of Exploring Strategy. With sales of previous editions now well over one million worldwide, we believe we have a tried and tested product. Yet the strategy field is constantly changing. For this edition, therefore, we have thoroughly refreshed all...

Das beliebte Standardlehrwerk gilt seit langem als wesentliche Einführung in die Strategie für Studierende und Manager und wurde weltweit über eine Million Mal verkauft. Von unternehmerischen Start-ups über multinationale Unternehmen, Wohltätigkeitsorganisationen bis hin zu...

"Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. A range of in-text features and supplementary resources have been developed to enable you and your students to gain maximum added value to the teaching and learning of...

"This book presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world...

"Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. A range of in-text features and supplementary resources have been developed to enable you and your students to gain maximum added value to the teaching and learning of...