The high and rapidly rising adult obesity rates in the United States, United Kingdom, Australia and New Zealand are associated with major health risks, including cardiovascular disease, diabetes, stroke, and some forms of cancer; large health care costs; and premature deaths annually. For...

New experimental economic methods are described and used to assess consumers' willingness to pay for food products that might be made from new transgenic and intragenic genetically modified (GM) traits. Participants in auctions are randomly chosen adult consumers in major US metropolitan...