This study investigates the temporal effects of customer online adoption on customer spending when an online channel is added to an existing offline grocery offer. The purpose is to test whether customer spending initially increases, because customers can buy more with increased convenience, but...

Electronic Customer Relationship Management (ECRM) plays an important role in the process of managing the activity of an e commerce websites. The implementation of e commerce websites is an important core project for e commerce. Correct implementation of information technology in e commerce...

The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customers to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via...

Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies are adopting newer communication and information technologies to maintain and enhance their performances. Attracting new customers is challenging task in this competitive environment, therefore retaining...

Understanding customer’s behavioral depositions while interacting with the Web in general has become crucial in the virtual market. Deciphering webographics has become quintessential element for success and survival of any online business. However, there has been no study which has directly...

Purpose: The central idea of this paper is to study the satisfaction of the customers towards online shopping and understand their problems while shopping online.Design: Primary data was collected by 203 sample respondents from Mangalore city, Karnataka State. Secondary data was collected from...

Today, people are living in the digital environment. Earlier, internet was used as the source for information sharing, but now life is somewhat impossible without it. Everything is linked with the World Wide Web, whether it is business, social interaction or shopping. Moreover, the changed...

Introduction: Customer satisfaction is vital to ward off brief and long-time prices related to poor customer support. The short-term dissatisfaction that the customer experiences from the service of a business can act as an instigator to a walkout, while a protracted-time period dissatisfaction...