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Diffusion of Internet usage and proliferation of electronic commerce activities have forced many service companies to implement the online extensions and provide all or some services via high quality web sites. Therefore, determining the quality dimensions of their web sites and understanding...
Persistent link: https://www.econbiz.de/10013114503
Measuring indirect importance of various attributes is a very common task in marketing analysis for which researchers use correlation and regression techniques. We have listed and illustrated some common problems with widely used latent importance measures. A more theoretically sound approach...
Persistent link: https://www.econbiz.de/10013101405
The expeditious enhancement of Internet usage and the methodical progress of Information Technology have transformed the way how goods are bought and sold resulting to the exponential growth in the number of online shoppers. This paper focuses on the drastic change that has been foreseen in the...
Persistent link: https://www.econbiz.de/10012833554
Online Retailing (also Known as E-Retail) is q Web-Enabled interface allowing the retailer to sell products and services directly to their Customer. With the advancement in information technology and the growth of internet usage, the online retailing environment has undergone a metamorphosis and...
Persistent link: https://www.econbiz.de/10012839772
This study aims to find salient mediators and moderators of the customer satisfaction repurchase behavior relationship by proposing five mediating variables: information sharing, customer trust, customer commitment, perceived price value and perceived product value. Fashion-clothing online shops...
Persistent link: https://www.econbiz.de/10012840391
Although extensive academic research has examined the dynamics of interpersonal interactions between service providers and customers, much less research has investigated customer service encounters through technological interfaces such as the Web in electronic commerce transactions. Corporate...
Persistent link: https://www.econbiz.de/10012732462
Although the fast advancing smartphone technology makes connectivity possible for shoppers to reach almost any online shopping mall, it does not ensure success in the development of an online shopping platform for smartphone technology. This research studied the buyers' perception about mobile...
Persistent link: https://www.econbiz.de/10012951729
This research starts with a premise, whether significant difference in perceived service quality (PSQ) exist within demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation and marital status. Web survey has been administered to 308 online...
Persistent link: https://www.econbiz.de/10012901682