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L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
Mérigot, Philippe - Université Paris-Dauphine (Paris IX) - 2010
transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …
Persistent link: https://www.econbiz.de/10010705827
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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007
Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...
Persistent link: https://www.econbiz.de/10010296816
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Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z
Hilgers-Sekowsky, Julia; Oral, Cansu; Schuster, Gabriele - 2018
This paper describes an integrated research study project developed and conducted with Dual program students of the IUBH University of Applied Sciences in Berlin, Düsseldorf and Hamburg. The project investigates the current reading and writing behavior of generations X, Y and Z. In addition,...
Persistent link: https://www.econbiz.de/10011984284
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Google’s Ad Preference Manager : One Small Step for Google, One Giant Leap for Privacy
Szóka, Berin - 2012
Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...
Persistent link: https://www.econbiz.de/10013116977
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Romanians' Perception of Public Services – A Comparative Perspective
Dabija, Dan-Cristian - 2013
Unlike many markets where a fierce competition exists between hundreds or, some-times, thousands of competitors, the public services sector (waste management, pro-vision of water, district heating, gas, electricity or public transportation etc) often face quasi-monopoly situations when very few...
Persistent link: https://www.econbiz.de/10013085257
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Der Einfluss von Power-Wörtern und Bildern auf die Wahrnehmung von Online-Produktbeschreibungen – Eine Eyetracking-Studie (The Influence of Power Words and Images on the Perception...
Kroll, Frank - 2014
Online-Produktbeschreibungen stellen eine immer häufiger genutzte Informati-onsquelle im Rahmen von Kaufentscheidungen dar. Um festzustellen, wie sich Bilder und Power-Wörter, wie z.B. „neu“, auf die Wahrnehmung einer Webseite und das Informationsverhalten der Internetnutzer auswirken,...
Persistent link: https://www.econbiz.de/10013068035
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Significant of Visual Merchandising as a Weapon of Strategic Marketing : In Sri Lankan Food Retailing
Abarajithan, William - 2013
In this information laden consumer world, shoppers are increasingly asking for better and newer products. Most of the times, the consumer is more knowledgeable than the store employees. In this background, a successful retailing business requires that a distinct and consistent image be created...
Persistent link: https://www.econbiz.de/10013074012
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Why Do Some Mergers & Acquisitions (M&A) Leads Fail? (Becoming Knowledgeable About M&A Through Academic and Practioner Inputs)
Abarajithan, William - 2013
Mergers and acquisitions are tremendously important phenomenon in business not only due to their prevalence but also for the value involved. Among the largest firms in the world whose deals are large enough to be captured in international deal databases, tens of thousands of deals occur each...
Persistent link: https://www.econbiz.de/10013074020
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A Brand Theory of Trademark Law
Desai, Deven R. - 2015
Trademark law is incoherent, and it fails to manage all the interests at stake in the modern business environment. This failure flows from a core misunderstanding. Trademark law has not grasped that is managing brands, not trademarks. In this article, Professor Deven Desai develops a new theory...
Persistent link: https://www.econbiz.de/10013038927
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Consumer Buying Behavior : Changing Shopping Patterns
G, Raghu - 2013
Consumer behavior is changing due to many factors. In this study an attempt is made to understand the factors which influenced consumers to change the way they buy fruits and vegetables. This study is focused on the consumer behavior during purchase of fruits and vegetables at different branded...
Persistent link: https://www.econbiz.de/10013075989