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L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd

Mérigot, Philippe - Université Paris-Dauphine (Paris IX) - 2010

transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …

Persistent link: https://www.econbiz.de/10010705827

D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework

Koukopoulos, Anastasios; Lounis, Stavros; Farmakis, Timoleon - 2023

In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes...

Persistent link: https://www.econbiz.de/10015213542

AI Agents in the Advertising Industry

Adesina, Toheeb - 2025

This research investigates how artificial intelligence (AI) agents function in the advertising sector. It focuses on the transformation, applications, benefits, and concerns of Artificial Intelligence (AI) in the new era of marketing. The research used secondary data from industry reports,...

Persistent link: https://www.econbiz.de/10015214854

Theory of Brick-and-Mortar Retailing in India (ToR-b)

H. R., Ganesha; Aithal, Sreeramana - 2020

Brick-and-mortar (B&M) retailers in India are constantly devoting their time, effort, energy, and money in discovering and adopting retailing theories, models, and frameworks that are practiced by the B&M retailers in the developed countries that have matured markets and consumers. This is a...

Persistent link: https://www.econbiz.de/10015218366

Boosting Total Relationship Marketing

Aykut, Arslan - 2008

This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized technological systems particularly Information Technologies (IT), the emergence of a more broadly educated and more discerning consumer with increasing discretionary spending and...

Persistent link: https://www.econbiz.de/10015220384

Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India

H. R., Ganesha; Aithal, Sreeramana; P., Kirubadevi - 2020

End-of-season sale (EOSS) has been one of the most important long duration sales promotion/discounting events for brick-and-mortar retailers and consumers in India. But, ever since the online retailing format has emerged in India, consumers now have wider options available for them to buy a...

Persistent link: https://www.econbiz.de/10015223895

Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand

H. R., Ganesha; Aithal, Sreeramana; P., Kirubadevi - 2020

Globalization of consumer brands and liberalization of the Indian retail sectors are enabling consumers to conveniently purchase their aspirational Global brands. India being one of the fast-developing countries with world’s second largest population and the majority of the retail market being...

Persistent link: https://www.econbiz.de/10015223899

Virtual marketing in virtual enterprises

Ale Ebrahim, Nader; Fattahi, Hamaid Ali; Golnam, Arash - 2008

Virtualization caused tremendous evolution in the economics of marketing channels, patterns of physical distribution and the structure of distributors and developed a new concept that is known as virtual marketing (VM). VM combines the powerful technologies of interactive marketing and virtual...

Persistent link: https://www.econbiz.de/10015225050

استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما.

Amroush, Fadi - 2009

It is very important to a company to select the optimal CRM program based on its needs, especially there are hundreds of programs, similar in general, different in price and functions and many companies do only comparing between those programs, trying to select the best on this comparison. This...

Persistent link: https://www.econbiz.de/10015225170

Placing Romania in the European and International Market: The Role of Image in building a Nation Identity

Soproni, Luminita; Stoica, Alina; Drinda, Roxana - 2009

Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although...

Persistent link: https://www.econbiz.de/10015235905