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Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter; Wunderlich, Maren; Ziegler, Jens - 2002
Persistent link: https://www.econbiz.de/10001718839
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Status Quo der Internationalisierung von Franchisesystemen in Deutschland
Ahlert, Dieter; Woisetschläger, David - 2004
Persistent link: https://www.econbiz.de/10003050108
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Brand Name and Controls as Influences on Franchisees Business Performance in Nigeria : A Qualitative Analysis
Lawan, Umar; Adeiza, Adams - 2021
Brand name and suitable management controls at the unit level are two of the most important backbones of franchise business arrangements. Franchisees pay to join a franchise system with expectation that the brand will continue to command respect from the general public and that they would have a...
Persistent link: https://www.econbiz.de/10013247975
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Praxisbuch Franchising : Konzeptaufbau und Markenführung
Bellone, Veronika; Matla, Thomas - 2010
Verl.Beschr.: Franchising steht für die Win-win-Partnerschaft starker Marken und begeisterter Existenzgründer. Wie ein …. - Franchising als Wachstumsstrategie - Marken stärken und führen - Partnermarketing (IBM) fair und zuverlässig - Zukunft: Sozial …
Persistent link: https://www.econbiz.de/10008699434
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Praxisbuch Franchising : schnelles Wachstum mit System
Bellone, Veronika; Matla, Thomas - 2018 - 4., überarbeitete Auflage
Franchising bietet allen Beteiligten grosse Vorteile: Die Franchise-Geber verbreiten ihre Marke, erobern einen gröe︢ren …
Persistent link: https://www.econbiz.de/10011763022
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy - 2018
Persistent link: https://www.econbiz.de/10011806939
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Lessons About Franchise Risk From Yum Brands and Schlotzsky’s
Emerson, Robert W. - 2020
because franchising is inherently risky for anyone.This Article seeks to answer questions facing all seeking to use a … Article has five sections. First, we provide a background and overview of franchising. Second, a primer on franchise law …
Persistent link: https://www.econbiz.de/10012848029
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Trademark Franchising in Nigeria : The Impact of the NOTAP Act and What Brands Need to Know
Okonkwo, Ifeanyi E.; Yaqoub, Munirah - 2022
franchises in Nigeria ranging from food to construction, health and other industries. One law that regulates franchising is the … foreign direct investment and foreign trade participation in Nigeria. These provisions affect trademark franchising and …
Persistent link: https://www.econbiz.de/10013296311