Brand name and suitable management controls at the unit level are two of the most important backbones of franchise business arrangements. Franchisees pay to join a franchise system with expectation that the brand will continue to command respect from the general public and that they would have a...

Local brand franchise business, particularly culinary, has beenrapidly developed in this disruption era. This is in line with the society’s needfor delicious but affordable culinary. There is a comprehensive relation-blendof cultural, business, and lifestyle responses. This research examined...