Purpose - The purpose of this paper is to shed light on the operational principles that can be applied when offering integrated solutions of both products and services, i.e. product-service systems (PSS). Manufacturing companies that start pursuing a service oriented strategy face many new...

Grundlagen -- Fabrikplanung -- One-Stop Service -- Strategische Planung -- Bestimmung relevanter Zielmärkte -- Service Engineering -- Marketing -- Grundlagen -- Strategisches Marketing eines OSS-Netzwerkes -- Operatives Marketing eines OSS-Netzwerkes -- Erbringung/Durchführung --...