Purpose – Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can be misleading unless researchers establish the invariance of their measures. While methods have been proposed to...

Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation...

Purpose Structural equation modeling (SEM) depicts one of the most salient research methods across a variety of disciplines, including hospitality management. Although for many researchers, SEM is equivalent to carrying out covariance-based SEM, recent research advocates the use of partial least...

Researchers and practitioners appreciate the various advantageous features that PLS-SEM, as a component-based approach to SEM, offers in practical applications. Although strategic management research relatively early on recognized PLS-SEM's flexibility regarding handling various modeling...

Partial least squares structural equation modeling (PLS-SEM) has become a popular method for estimating path models with latent variables and their relationships. A common goal of PLS-SEM analyses is to identify key success factors and sources of competitive advantage for important target...

The broader goal of this paper is to provide social researchers with some analytical guidelines when investigating structural equation models (SEM) with predominantly a formative specification. This research is the first to investigate the robustness and precision of parameter estimates of a...

An Introduction to Structural Equation Modeling -- Introduction to R and RStudio -- Introduction to SEMinR -- Evaluation of Reflective Measurement Models -- Evaluation of Formative Measurement Models -- Evaluation of the Structural Model -- Mediation Analysis -- Moderation Analysis.