Wikis have emerged as an important Web 2.0 technology for facilitating collaboration in organizations. Although researchers have begun to analyze their use in organizations and develop metrics to study their usage, there has been limited statistical analysis of use data. In addition, much of the...

This paper compares a firm's innovation and performance with its online Web presence measured through the Web network structure. 489 firms in five different industries listed on the United States and Chinese stock markets are investigated. Using Web link data collected from Bing, blogs, Twitter...

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital...