Franchising has become a dominant model of retailing in the Western world and is also developing in emerging countries, with the internationalization of franchisors. The paper is an attempt at explaining the significant differences in the development of franchise between Morocco, Algeria and...

Franchising has become a dominant model of distribution in the Western world. Franchising is also developing in emerging markets, with the internationalization of Western franchise systems. This paper analyses the franchise expansion differences between Morocco, Algeria and Tunisia. Explanations...

In a competitive environment, banks carefully develop communication policies, particularly institutional, with the main objective to provide content in terms of brand image. A tool is the sports sponsorship, a means of communication relevant for banks, provided however that sport sponsorship is...

An original organizational form, a hybrid between market and hierarchy, franchise networks are based on a close and interactive collaboration between several firms: a franchisor, who generally is the initiator of the partnership, and franchisees, legally and financially independent retailers,...

Cet article propose une réflexion sur le concept de réactivité, fondée sur une investigation empirique conduite en 2010 dans des réseaux de franchise en France. Alors que la réactivité est aujourd’hui considérée comme une réponse adéquate en période de cr

For the past decade, retailers and producers worldwide have been implementing new management techniques such as ECR and category management (CM) in order to reduce costs and increase consumer value. Our paper presents the first step of a research on compared analysis of category management...

This paper aims to examine the perception of skills of local workers in Algeria. Our exploratory research is based on a series of interviews with a panel in connection with the construction of the East-West highway. The results show that Algeria lacks of critical skills and keeps an outdated...

The internationalization of large retailers increases exchanges between partners from different countries and culture. In this context, the question of their mutual adjustment becomes essential. The difficulties of adaptation inherent in international relations can be an obstacle to cooperation....

This article analyzes the responsiveness of the franchising networks during the period of economic crisis. The study is conducted within the resource-based theory. The results of the study involve both the definition of the construct of interorganizational responsiveness, and the identification...

L’économie circulaire (EC) est un nouveau modèle économique conciliant économie et préservation de l’environnement dans une approche sociale. La recherche vise à identifier, les indicateurs d’impact notamment sociétaux, en cours de définition, qui pourraient contribuer à mesurer...