Distribution of content by media companies has greatly transformed in the past decade. Content, which was once distributed through e.g., television, radio and print formats, is now available through contemporary digital formats with many possible versions, such as smartphone and tablet apps with...

While the direct influence of CEO tenure on firm performance has been examined in the strategy literature, the underlying channels of influence have remained largely unexplored. This paper draws upon the career seasons paradigm, learning perspectives, and marketing literature to examine whether...

This article investigates how engaging in a merger moderates the joint impact of a firm's achievement of dual goals of customer satisfaction and firm efficiency on a firm's long-term financial performance. Many prominent firms grow through mergers. Recent examples in the services context include...

Previous studies have separately shown that a firm needs to rely on its customers and employees to achieve superior performance. In this study, the authors draw on signaling theory to develop and empirically test a cross-validation argument. They argue that how a firm treats one stakeholder...

Companies and academics rarely account for balancing the risk and reward in a customer portfolio of a firm. Unlike a stock portfolio where both measures are taken into account, many people tend to look only at the customers' average profit value. Applying financial portfolio management...

Firm valuation has been an important domain of interest for finance. Most financial models, however, do not include customer-related metrics in this process. Studies in marketing have found that one particular customer metric, customer satisfaction, improves the ability to predict future cash...

Many companies try to simultaneously manage customer satisfaction and employee satisfaction, even though it may be difficult to do so. We examine three major companies — Halliburton, Schlumberger, and National Oilwell Varco (NOV) — in the oilfield-services sector to examine the level of...

Researchers and the investment community continually debate whether consumers have the requisite acumen regarding financial instruments. We find that consumers have intuitive knowledge about uncertainty, and they intend to alleviate that uncertainty through a relatively sophisticated financial...