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Customers continuously evaluate the credibility and reliability of a range of signals both separately and jointly. However, existing econometric studies pay insufficient attention to the interactions and complex combinations of these signals, and are typically limited as a result of difficulties...
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Experience goods are characterized by information asymmetry and a lack of ex ante knowledge of product quality, such that reliable external signals of product quality are likely to be highly valued. Two potentially credible sources of such information are reviews from professional critics with...
Persistent link: https://www.econbiz.de/10011193663
Customers continuously evaluate the credibility and reliability of a range of signals both separately and jointly. However, existing econometric studies pay insufficient attention to the interactions and complex combinations of these signals, and are typically limited as a result of difficulties...
Persistent link: https://www.econbiz.de/10011194443
The objective of this study is the analysis of movie success mechanisms in a genre-specific context. Instead of the examination of all time box office champions, we focus on the two film genres of computer animated and comic book based films. By introducing the concept of the motion-picture...
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This article examines the economic effect of computer animation movie success by using data from all widely released feature length movies between 2011 and 2014, and all computer animated movies in North America between 1995 and 2014. We show that computer animated movies successfully attract...
Persistent link: https://www.econbiz.de/10011492571