Investigations to determine whether benefits that members derived from a loyalty program could influence their satisfaction, trust, commitment, loyalty with the program and ultimately store loyalty are critical to elucidating the roles and significance of constructs and advancing management...

The present realm of socialization agents studies is restricted to consumer socialization of children. Lately, several authors have challenged the practice of restricting consumer socialization process to only the adolescent life cycle, and asserted that consumer socialization from the social...

Within an intense competition in the retail sector, achieving a high store equity may have been be a means to gain competitive advantage for retailers. However, their sole reliance on store attributes may not be sufficient to build a relationship with customers, as prior studies have...