Sustainable intensification measures promise ecological improvements of farming while maintaining profitability. That is, farms should be able to produce at a higher ecological efficiency without losses in economic efficiency. Based on a theoretical framework, we investigate this promise...

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and...

Cover -- Service Design und Customer Experiences: Konzeptionelle Überlegungen -- Einführung ins Service Design: Ziele, Prozess und Instrumente -- Management Summary -- 1. Customer Experience Management und Service Design: Zwei Konzepte, ein Gedanke -- 2. Verständnis und Inhalte von Customer...

Modern service design practices conceptualize services as multi-step processes. At each step, customers derive an uncertain value, which depends on a functional benefit and a subjective experience. The latter may depend on experiences realized at previous steps. Service designs determine the...

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly...

Dieses Fachbuch widmet sich insbesondere dem in Wirtschaft und Wissenschaft derzeit äußerst populären Ansatz des Service Design und stellt dessen Einsatzmöglichkeiten zur Gestaltung von innovativen Services und exzellenten Kundenerlebnissen („Customer Experiences“) dar. Anhand von...

The research project EFIResources: Resource Efficient Construction towards Sustainable Design supports European policies related to the efficient use of resources in construction. Its major goal is the development of a performance based approach for sustainable design, enabling to assess the...

Abfall war gestern, ab sofort gibt es nur noch Nährstoffe. Alle Produkte verbleiben in einem steten Kreislauf, eingesetzt werden nur noch gesunde, unbedenkliche Materialien. Was wie eine Vision aus einer fernen Zukunft klingt, ist vielerorts bereits Realität, und das Konzept hat einen Namen:...