pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case...

Images of stereotypical Western beauty are seemingly everywhere, and yet how they’re perceived by consumers in a multi-cultural environment is not well understood. The authors propose that perceptions of facial beauty largely depend on the interaction between both the race of the consumer and...

"This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain...

Global sport leadership: setting the scene -- A social identity approach to sport leadership -- Developing leaders and planning succession in sport organisations -- Cross-border leadership and the management of sport -- Leadership and mega-events -- Leadership practices from a diversity and...

The importance of team brand associations in sport management research is well documented but the formation and stability of these associations has not been investigated. The current research tested the development, change, and predictive ability of brand associations over time. Longitudinal...