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The purpose of this paper is to empirically investigate the moderating impact of gender on perceived usefulness, perceived ease of use, attitude towards internet banking, benefits of internet banking, hindrances, as well as the influence of demographic variables on behavioral intention of the...
Persistent link: https://www.econbiz.de/10012871139
This study analyzes the mediating role of demographics and time pressure in the information search process of consumers from two countries namely, the UK and India for Fast Moving Consumer Goods (FMCG). First, the total information search for the two countries is compared by applying a t-test to...
Persistent link: https://www.econbiz.de/10014195637