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"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
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Das Buch will das Rüstzeug für den Social Media-Manager liefern, also den PR- und Marketing-Fachmann in Zeiten von …
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Intro -- Praise for The New Rules of Marketing & PR -- Title Page -- Copyright -- Dedication -- Foreword … Success -- Part I: How the Web Has Changed the Rules of Marketing and PR -- Chapter 1: The Old Rules of Marketing and PR Are … Ineffective in an Online World -- Advertising: A Money Pit of Wasted Resources -- One-Way Interruption Marketing Is Yesterday …
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