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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
Persistent link: https://www.econbiz.de/10009313307
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Social-Media-Management : wie Marketing und PR Social-Media-tauglich werden
Beilharz, Felix - 2012 - 1. Aufl.
Das Buch will das Rüstzeug für den Social Media-Manager liefern, also den PR- und Marketing-Fachmann in Zeiten von …
Persistent link: https://www.econbiz.de/10009684358
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2015 - Fifth edition.
Intro -- Praise for The New Rules of Marketing & PR -- Title Page -- Copyright -- Dedication -- Foreword … Success -- Part I: How the Web Has Changed the Rules of Marketing and PR -- Chapter 1: The Old Rules of Marketing and PR Are … Ineffective in an Online World -- Advertising: A Money Pit of Wasted Resources -- One-Way Interruption Marketing Is Yesterday …
Persistent link: https://www.econbiz.de/10012684171
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Social Media als Rekrutierungsinstrument im Hochschulmarketing : eine theoretische und empirische Forschung
Thater, Jessica - 2013
Persistent link: https://www.econbiz.de/10013430873
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Der Twitter-Faktor : Kommunikation auf den Punkt gebracht
Berns, Stefan; Henningsen, Dirk - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003849253