Scott, David Meerman - 2015 - Fifth edition.
Intro -- Praise for The New Rules of Marketing & PR -- Title Page -- Copyright -- Dedication -- Foreword … Success -- Part I: How the Web Has Changed the Rules of Marketing and PR -- Chapter 1: The Old Rules of Marketing and PR Are … Ineffective in an Online World -- Advertising: A Money Pit of Wasted Resources -- One-Way Interruption Marketing Is Yesterday …