This article addresses Rönkkö and Evermann’s criticisms of the partial least squares (PLS) approach to structural equation modeling. We contend that the alleged shortcomings of PLS are not due to problems with the technique, but instead to three problems with Rönkkö and Evermann’s study:...

Research Methodology in Strategy and Management advances understanding of the methods used to study organizations - including managers, strategies, and how firms succeed. Offering innovative ideas that explore how strategy and management methodology can be developed, the chapter authors in...

Research Methodology in Strategy and Management advances understanding of the methods used to study organizations - including managers, strategies, and how firms succeed. Just like the impact felt across many other aspects of life and work, COVID-19 significantly changed the way we approach and...

Research Methodology in Strategy and Management advances understanding of the methods used to study organizations - including managers, strategies, and how firms succeed. Just like the impact felt across many other aspects of life and work, COVID-19 significantly changed the way we approach and...

Research Methodology in Strategy and Management advances understanding of the methods used to study organizations - including managers, strategies, and how firms succeed. Well-worn methods such as ordinary least squares regression are featured prominently in doctoral methods seminars around the...

This book series mission is to provide a forum for critique, commentary, and discussion about key research methodology issues in the strategic management and general management literatures. These research streams rely on an array of complex methods drawn from various allied disciplines to...

This book series' mission is to provide a forum for critique, commentary and discussion about key methodology issues in the strategic management field. Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their...