This article addresses Rönkkö and Evermann’s criticisms of the partial least squares (PLS) approach to structural equation modeling. We contend that the alleged shortcomings of PLS are not due to problems with the technique, but instead to three problems with Rönkkö and Evermann’s study:...

Research Methodology in Strategy and Management advances understanding of the methods used to study organizations - including managers, strategies, and how firms succeed. Just like the impact felt across many other aspects of life and work, COVID-19 significantly changed the way we approach and...

Research Methodology in Strategy and Management advances understanding of the methods used to study organizations - including managers, strategies, and how firms succeed. Offering innovative ideas that explore how strategy and management methodology can be developed, the chapter authors in...

Research Methodology in Strategy and Management advances understanding of the methods used to study organizations - including managers, strategies, and how firms succeed. Just like the impact felt across many other aspects of life and work, COVID-19 significantly changed the way we approach and...