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communication theory into past research to develop a concept called media reputation, defined as the overall evaluation of a firm … presented in the media. Theoretical and empirical analyses indicate that media reputation is a resource that increases the …The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested …
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We suggest a model of electoral competition between two parties which is extended by a third player : mass media. The … distance. By reporting with political bias, mass media has selective influence on the sensibility-coefficient of potential … number of non-voters. Parties being able to successfully communicate with mass media can manage to turn an unfavourable …
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quality when its reports conform to the consumer's prior expectations. We use this fact to build a model of media bias in … which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias …
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quality when its reports conform to the consumer's prior expectations. We use this fact to build a model of media bias in … which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias …
Persistent link: https://www.econbiz.de/10012784236
quality when its reports conform to the consumer's prior expectations. We use this fact to build a model of media bias in … which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias …
Persistent link: https://www.econbiz.de/10012774200