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Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.; Mishra, Hari Govind; Kaul, Surabhi - 2014
Persistent link: https://www.econbiz.de/10010337509
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A Psychological Approach to Define Trust in Exchange Relationships - Trust Characterized by Cognitive, Affective, and Conative Dimensions
Hyun, Yong J.; Suh, Jaebeom; Hyun, Gyu-Heon David; … - 2016
In marketing, little effort has been made to systematically define trust while numerous empirical studies operationalize it and address its measures in an ad hoc manner. Thus, the construct of trust is implicitly understood to include mixed meanings and feelings. This conceptual study examines...
Persistent link: https://www.econbiz.de/10014035567
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
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Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009533084
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Customer engagement in regulation
Darcy, Sharon; Darlington, Roger; Eyre, Sebastian; … - 2016
Persistent link: https://www.econbiz.de/10011436455
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117