Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should...

"This book highlights the importance of inter discipline concepts in open innovation projects. It explores the concepts of virtual reality, knowledge harvesting, business process re-engineering, intellectual capital, social media and electronic devices with relevance to open innovation initiative"--