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Digitale Innovation führt häufig zu weitreichenden Veränderungen in der Wettbewerbslandschaft und ist für etablierte … traditioneller Produktinnovation weist digitale Innovation insofern ein besonders hohes Maß an Komplexität und Dynamik auf. Um die … durch digitale Innovation entstehenden Chancen zu nutzen und wettbewerbsfähig zu bleiben, müssen sich etablierte Unternehmen …
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"The international business sector has been completely revolutionized due to shifts in global economy, digitization … global digitization in industrial markets. The information provided here will help readers find the most appropriate …
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"This book deals with the the practices, actions, and measures that foster the digital transformation of business models, the characteristics of a digital and disruptive business model and the consequences for managerial, practice and education"--
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Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various...
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research on the issues of entrepreneurship, innovation, contemporary management techniques, and global supply chain management"-- …
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"This book introduces innovative contracting to fit the era of digital transformation and industry 4.0 by addressing the motivations to promote such a new style of contracting and listing the shortcomings of traditional contracting"--
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enterprise. It will be valuable reading for academics interested in digitization, digital business, digital entrepreneurship and …
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