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Due to the global financial crisis, credit on international markets became more restricted for banks, turning attention to internal clients and their deposits to gather funds. This driver led to a demand for knowledge about client’s behavior towards deposits and especially their response to...
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While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws...
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Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field...
Persistent link: https://www.econbiz.de/10014203600
The current literature (Cherrier 2002; Elgin 1998; Etzioni 2004; Zavestovski 2002) states voluntary simplifiers as a group of consumers and considers that the differentiation among individuals who simplify their consumption (also considering downshifters and holistic simplifiers) concerns only with...
Persistent link: https://www.econbiz.de/10014043337
While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws...
Persistent link: https://www.econbiz.de/10005456387
Intro -- CONTENTS -- Aims & Scope -- Editorial Board -- About the Editors -- Acknowledgements -- Editorial -- DOCTORAL RESEARCH PAPERS -- Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin -- 1. Introduction -- 2. The Notion of Knowledge...
Persistent link: https://www.econbiz.de/10012687154