This study is to consider the compulsive buying pattern based on a new Compulsive buying index score. It examines the influence of unplanned buying, emotions, purchasing power, impulsiveness, post-purchase, monomania, direct mail response, and online shopping on compulsive buying behavior in the...

Measures to limit the spread of COVID-19 have impacted retailers greatly. While many retailers temporarily closed their physical stores – due to stay-at-home orders and mandatory non-essential business closures – some online-only retailers witnessed higher sales. An omnichannel retailer is...

This study was focused to inspect the main components to determine the behavior of customer towards online shopping from various ecommerce company during COVID-19 pandemics. The study explores about the rapid use of internet, mobile, etc.in lockdown that imposed in the country. Online shopping...

Word of mouth (WOM) and observational learning (OL), as two types of social interaction, have been generally discussed by researchers. And both have a significant impact on consumer purchasing decisions. Online shopping has also begun in Indonesia, but consumers are not accustomed to shopping...

This study aims to analyze whether the increase in sales, purchases, and discounts has an effect on the use of e-commerce in the Kampung Pulo Community. The research was conducted on the people of Kampung Pulo, West Jatinegara, East Jakarta. Based on the title and problem formulation, this...

Due to COVID-19 pandemic, the conventional face-to-face classroom lectures have shifted to online setting. By applying the Technology Acceptance Model (TAM), this study investigates the factors affecting university students’ behavioral intention to use online learning for formal educational...