The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism … carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to … analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss …

Tourism through virtual reality in Riverland, South Australia -- Chapter 9. The future of the wine tourism experience: the … research and case studies about innovation and technological applications in wine tourism from all over the world. As wine … tourism organizations need to operate within a turbulent and continuously changing world, innovation and digital …