Customers are crucial to any business, as without customers, there will be no sales; and without sales, there will be no revenue and profits. Hence, there is a lot of attention on ‘customer-centricity'. With competition now at the supply chain level, competitive advantage comes from the...

In this era of globalization and intense competition, great efforts have been made to cut costs and adjust flows in supply chain to increase profits. Now, firms are starting to look ahead in the chain. It is sound knowledge of customer needs that will control production and supply of goods. This...

Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict...

This paper aims to investigate between the renewed emphasis and interests in integration of marketing and supply chain management (SCM) strategies. Providing customer service in the value chain is largely the domain of two functional areas - marketing and SCM. Collaborative integration between...

The recent economic slowdown in the People's Republic of China (PRC) has triggered fear and even panic among global investors. In particular, observers are worried that manufacturing - the engine of the PRC's hypergrowth over the past decades - has hit the doldrums. This article shows that...

In the paper there are results of the research on competitiveness of Polish companies which was conducted within the Company Competitiveness Barometer in 2014. The paper includes a short description of the integrated company competitiveness model, their integral elements and methodology of the...

The scientific aim of this working paper is to review the well-known concept of the value chain and to evaluate the different activities under the current conditions and circumstances. The main question of research is to find out if the classification and composition of the various activities is...