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Bringing Innovation to Fruition : Insights from New Trademarks
Faurel, Lucile; Li, Qin; Shanthikumar, Devin M.; Teoh, … - 2022
We build a novel comprehensive dataset of new product trademarks as an output measure of product development innovation …. We show that risk-taking incentives in CEO compensation motivate this type of innovation and that this innovation … innovation to firms and new trademarks as a novel innovation measure …
Persistent link: https://www.econbiz.de/10014239678
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Firm market valuation and intellectual property assets
Dosso, Mafini; Vezzani, Antonio - 2017
This paper investigates the relationship between the innovative activity of the top corporate R&D investors worldwide and their valuation on the financial markets. The empirical analysis is based on a sample of more than 1,500 top publicly listed Multinational Corporations (MNCs) performing a...
Persistent link: https://www.econbiz.de/10011989295
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Impact of counterfeiting on the performance of digital technology companies
Butticè, Vincenzo; Caviggioli, Federico; Franzoni, Chiara - 2018
innovation performance of companies and can pose major threats to global competition and economic growth. However, the actual … to the adoption of alternative measures of innovation performance (Intangible Assets). It certainly merits further …
Persistent link: https://www.econbiz.de/10011981007
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Concordance and complementarity in IP instruments
Grazzi, Marco; Piccardo, Chiara; Vergari, Cecilia - 2019
This work investigates the relationship between proxies of innovation activities, such as patents and trademarks, and …
Persistent link: https://www.econbiz.de/10012020200
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Concordance and complementarity in Intellectual Property instruments
Grazzi, Marco; Piccardo, Chiara; Vergari, Cecilia - 2019
This work investigates the relationship between proxies of innovation activities, such as patents and trademarks, and … provide a rather complete picture of the innovation activities of Italian firms, in terms of patents and trademarks, and we …
Persistent link: https://www.econbiz.de/10011955554
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Regions and trademarks : research opportunities and policy insights from leveraging trademarks in regional innovation studies
Castaldi, Carolina; Mendonça, Sandro - 2021
Persistent link: https://www.econbiz.de/10012695776
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Why do innovators not apply for trademarks? : the role of information asymmetries and collaborative innovation
Athreye, Suma; Fassio, Claudio - 2019
Persistent link: https://www.econbiz.de/10012182269
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Trademarks as an indicator of innovation : towards a fuller picture
Ribeiro, Leonardo Costa; Santos, Ulisses dos; Muzaka, … - 2017
Persistent link: https://www.econbiz.de/10011862583
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Marcas Comerciales : Su Operatividad Con Otros Derechos Intelectuales En El Contexto De La Innovación (Trademarks: Operative Approach with Others Intellectual Rights in the Innovat...
Schmitz Vaccaro, Christian - 2011
The new business model of innovation involves the joint operation of the various intellectual property rights, arising …
Persistent link: https://www.econbiz.de/10014175263
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793