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Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000620128
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Variables in advertising execution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003610156
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Valuing "free" media across countries in GDP
Nakamura, Leonard Isamu; Soloveichik, Rachel - 2015
Persistent link: https://www.econbiz.de/10011349537
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Green advertising and the reluctant consumer
Sheehan, Kim Bartel (contributor) - 2014
Persistent link: https://www.econbiz.de/10010393666
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Exploitation of the advertainment value potential
Shaqiri, Afrim - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001805108
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Food advertising : nature, impact and regulation
Gunter, Barrie - 2016
Persistent link: https://www.econbiz.de/10011571645
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Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011687806
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The role of language and symbols in promotional strategies and marketing schemes
Epure, Manuela (ed.); Mihăes, Lorena Clara (ed.) - 2019
Background of ¿pinned¿ images lifestyle advertising in social media -- Cutting through the clutter of mascots in indian … marketing history : mascots in Indian marketing history -- Sociolinguistic effect on an advertising slogan : language as a … signs : a study of advertising copies by pentecostal/charismatic churches in Nigeria -- The role of persuasion in marketing …
Persistent link: https://www.econbiz.de/10011805067