entrepreneurs compete to expand their market-share and differentiate their brands in the world marketplace. Globalization has …-cultural management, communication, and negotiations should be emphasized by high-growth multinational corporations competing for global …

technologischen Fortschritts. Sie stellt die Diskrepanz zwischen den Möglichkeiten der Kommunikation und den menschlichen … Kommunikationskompetenzen dar und analysiert die Bedeutung kultureller Kommunikation als ökonomischer Faktor in internationalen Unternehmen. Am … Beispiel eines globalen Wirtschaftsunternehmens zeigt sie vor dem Hintergrund der fortschreitenden Globalisierung von …

intercultural interaction in the global workplace and for theories of communication in multinational organizations …

globalization. Intercultural business communication is an art that can be used to overcome the intercultural shock and achieve …The article is devoted to the development of approaches to intercultural business communication in the context of … mutual understanding with a foreign business partner. Intercultural business communication is determined not only by social …

Part I. The emergence and evolution of intercultural communication -- Part II. Issues and challenges in cross …-cultural and intercultural inquiry -- Part III. Cultural wisdom and communication practices in context -- Part IV. Identity …, multiculturalism, and intercultural competence -- Part V. Globalization and ethical issues in intercultural relations. …