The study identifies the challenges motor and pump exporters face in the Coimbatore region. This city is also called as ‘Pump City of Asia’. Despite the export potential, these exporters are facing challenges which are largely ignored by researchers, academicians, and policymakers. The...

Corporate Social Responsibility (CSR) is introduced in India after Companies Act, 2013. The CSR culture is playing the prominent role in conducting business ethically and empowering the social issues by supporting them, they need. The significance of CSR model varied from industry to industry,...

Artificial Intelligence (AI) is a new age technology, which brought a revolution in today's digital era. Artificial Intelligence can transform the world the way electricity did almost an 100 years ago. Artificial Intelligence is augmenting slowly but steadily in spite of its enormous future...

Search Engine Advertising (SEA) is a digital tool of advertising and marketing commodities around the globe at optimum cost along with most effective output. If we contemplate closely, this marketing tool have that potential which can out fashion many of the prevailing traditional marketing...

The global market in 21st century is complex besides it’s uniformity for corporate and MNCs. Today’s world market is webbed with internet, advanced technology, transport dynamics, political treaties, economic integration and diverse society segregate the 21st century business backdrop from...

Objective - This paper argues the retrospective effect of foreign investment inflow. The FDI not only causes economic growth in the nation also it vindicate the societal development in the host nation. It is assumed that FDI does affect societal development either directly or indirectly also it...

Objective - This paper argues the retrospective effect of foreign investment inflow. The FDI not only causes economic growth in the nation also it vindicate the societal development in the host nation. It is assumed that FDI does affect societal development either directly or indirectly also it...