'Waste not want not' expresses our culture's aversion to waste. 'I could have gotten the same thing for less' is a sentiment that can diminish pleasure in a transaction. We study people's willingness to 'pay' to avoid this spoiler. In one scenario, participants imagined they were looking for a...

“Waste not want not” expresses our culture’s aversion to waste. “I could have gotten the samething for less” is a sentiment that can diminish pleasure in a transaction. We study people’s willingnessto “pay” to avoid this spoiler. In one scenario, participants imagined they were...

"Waste not want not" expresses our culture's aversion to waste. "I could have gotten the same thing for less" is a sentiment that can diminish pleasure in a transaction. We study people's willingness to "pay" to avoid this spoiler. In one scenario, participants imagined they were looking for a...